SEO Case Study: How On-Page SEO Boosted Website Performance
Client
Small, nonprofit community service organization in the Greater Boston area
Overview
Client ran community initiatives like after-school camps. Word-of-mouth, while still responsible for most enrollments, reached it saturation point. Client therefore wanted to boost enrollments with online marketing. However, the marketing budget was limited since this client was a nonprofit that relied on donations. Pay-per-click advertising was not an option, as client needed a cost-efficient strategy to increase local brand visibility and traffic.
Services
SEO: on-page SEO-> meta tags, headers
Actions
Keyword research, meta title and description updates for all pages, header updates for community service and blog pages
Timeframe
6 months
Results
CORE Search partnered with the community service organization in June. All meta title, meta description, and header updates were in place by end of July. Client’s marketing team added internal link recommendations through the rest of the year. By the end of December, organic website views increased 16%, organic website sessions increased 47%, and organic website users increased 55% compared to the previous year.
16% ↑
Organic Views
47% ↑
Organic Sessions
55% ↑
Organic Users