SEO Case Study: How Schema Markup Improved Page Visibility
Client
Small business consultancy that specialized in corporate training and development
Overview
Client designed and offered over 100 enterprise-level training courses. Historically, about 30% of website course enrollments came from organic search. Recent Google “zero-click” changes reduced website traffic and cut organic enrollments in half. Client needed to increase organic course visibility without changing course page copy and design.
Services
SEO: technical SEO -> schema markup
Actions
Customized schema markup for all 100+ courses and XML sitemap resubmission
Timeframe
6 months
Results
CORE Search partnered with the business consultancy at the beginning of March. All schema markup was in place on the website at the beginning of April. By the end of September, the course webpages ranked for 20% more keywords than they did in March. Organic impressions in September doubled compared to March. And for the first time, the course webpages appeared in Google AI Overviews.
20% ↑
Keywords
100% ↑
Impressions
20 ↑
AI Overviews